> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.aura.konceptservices.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.aura.konceptservices.com/_mcp/server.

# Custom pronunciations

> Define how your agent should pronounce specific words like brand names, technical terms, or abbreviations.

## What custom pronunciations are for

There are words that the AI may pronounce incorrectly: brand names, technical terms, abbreviations, or words in other languages. With custom pronunciations, you can tell the agent exactly how to say each word.

## Where to find this option

Custom pronunciations are configured in **Agent Settings > Agent > Calls**, under the **Custom Pronunciations** section.

## How to add a pronunciation

#### Press the Add button

In the Custom Pronunciations section, press **Add** to create a new entry.

#### Enter the original word

In the **Word** field, type the word as it is normally written. For example: `SQL`.

#### Enter how it should be pronounced

In the **Pronunciation** field, type how you want the word to sound. For example: `sequel`.

#### Save your changes

Repeat the process for all the words you need and save the configuration.

## Practical examples

| Word     | Pronunciation     | Use case                        |
| -------- | ----------------- | ------------------------------- |
| SQL      | sequel            | Technical term                  |
| HSBC     | aitch ess bee see | Company name                    |
| Givenchy | zhee-von-shee     | Brand with French pronunciation |
| Wi-Fi    | why-fye           | Common abbreviation             |
| Huawei   | wah-way           | Product name                    |

> **Tip**
>
> If your business name has a particular pronunciation (for example, a word in another language or with a specific intonation), add it as a custom pronunciation so the agent says it correctly on every call.

> **Info**
>
> If you have not added any pronunciations yet, you will see a message saying "No pronunciations." Simply press **Add** to get started.