Create a scheduled automation
Automations that run when you decide
A scheduled automation doesn’t depend on something happening in your business. Instead, it triggers at the exact moment you configure: a specific date and time, or on a recurring basis (for example, every Monday at 9:00 AM).
They’re perfect for sending periodic promotions, weekly reminders, or campaigns on specific dates.
Go to the automations section
In your agent’s side menu, open Automation Events and click Create Event.
Give the event a name
In the Event name field, type a name that identifies the automation. For example: “Weekly promotion” or “Holiday closure notice”.
Select the Scheduled type
For the trigger type, choose Scheduled. This tells Aura that the automation should activate at a time you define, not when an event occurs.
Set up the frequency or date
You have two options for defining when the automation triggers:
-
Cron expression: Define a repeating rule. For example,
0 9 * * 1-5means “every weekday at 9:00 AM”. If you’re not familiar with this format, you can search for “cron generator” online to create the expression easily. -
Date and time: Select a specific moment when you want the message to be sent. Ideal for one-time notices, like a vacation closure.
If you need to send a message just once (for example, to announce a schedule change next week), use the date and time option. If you need it to repeat (like a weekly promotion), use the cron expression.
Set an end date (optional)
If you’re using a cron expression and want the automation to stop running at some point, you can set an End date. After that date, the automation will stop automatically.
If you don’t set an end date, the automation will remain active indefinitely.
Common cron expression examples
Scheduled automations use the timezone configured in your agent. Make sure your agent’s timezone is set correctly so messages are sent at the expected time.
