ConfigurationIntegrationsAvailable integrations

Instagram

What you need before getting started

To connect Instagram with Aura you need an Instagram business account linked to a Facebook page. This is required because the integration works through the Meta platform.

Connect Instagram

1

Go to Integrations

Navigate to the Integrations section from your agent’s sidebar.

2

Find Instagram

In the available integrations, search for Instagram and click Connect.

3

Review the capabilities

A window will display the capabilities the integration will provide to your agent. Review the information and click Connect.

4

Authorize with Facebook

A Facebook/Meta window will open. Sign in with the account linked to your Instagram business page and authorize access.

5

Verify the connection

Once authorization is complete, the integration will appear as active in your Created Integrations.

What your agent can do with Instagram

Once the integration is connected, your agent can:

  • Receive direct messages: when someone sends you a direct message on Instagram, your agent will process it.
  • Reply to messages: the agent will automatically respond to your customers’ direct messages.

Your agent responds to direct messages following the same messaging settings you’ve defined in the agent configuration, including response style, emoji usage, and response policies.

Manage the integration

From the created integration card you can:

  • Configure: adjust integration settings
  • Delete: disconnect Instagram from your agent

When connecting Instagram, some capabilities from other messaging channels may be deactivated if they are incompatible. The system will inform you before completing the connection.